Resources Library by ANA

The mini parliament technique

Especially in local politics of small towns and communties the formulation of objectives and the development of decisions is highly intransparent. The new method provides applicable results for the decision-taking procedure of honorary persons acting...

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research

Authors: Klaus-Christian Kleinpeld, Claus Merbold

June 15, 1985

Counselling without moralizing

This papers presents the main results of a research study aimed at defining the communicational strategy to be applied through a national TV campaign promoted by the French Committee on Health Education, and concerning alcoholic overconsumption.

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research

Author: Eliséd Veron

Company: SORGEM IMR

June 15, 1985

The mini parliament technique (German)

Especially in local politics of small towns and communties the formulation of objectives and the development of decisions is highly intransparent. The new method provides applicable results for the decision-taking procedure of honorary persons acting...

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research

Authors: Klaus-Christian Kleinpeld, Claus Merbold

June 15, 1985

Entrepreneurship

In stimulating the economy governments have to stimulate entrepreneurship and have to reach the entrepreneurs which are together responsable for changes in the aggregate statistics. To do so one has to realize that due to differences in...

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research

Author: Dirk Huisman

Company: SKIM

June 15, 1985

The contribution survey research can make to the decision-making process

The following paper reports on a dialogue held between the President of the German Constitutional Court and the author. This dialogue was set in motion indirectly by an article the author published in 1979 in the Frankfurter Allgemeine Zeitung about...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research

Author: Elisabeth Noelle-Neumann

Company: Institut für Demoskopie Allensbach GmbH

June 15, 1983

Enhancing the contribution of research to central government advertising

This paper covers the general approach and research methods employed in evaluating the effectiveness of a specific central government advertising campaign. The advertising was conducted on a regional basis covering 2 T.V. areas and their...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research

Authors: Clare Chardin, David McCallum

June 15, 1983

The contribution survey research can make to the decision-making process (German)

The following paper reports on a dialogue held between the President of the German Constitutional Court and the author. This dialogue was set in motion indirectly by an article the author published in 1979 in the Frankfurter Allgemeine Zeitung about...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research

Author: Elisabeth Noelle-Neumann

Company: Institut für Demoskopie Allensbach GmbH

June 15, 1983

Banking communication

The nationalization of credit, currently being carried out in France is an extreme example of this type of "disturbance". It is therefore entirely appropriate to examine the main aspects of the effect this political decision has had on banking...

Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally

Author: Paul Danloy

June 15, 1982

Using social surveys for prediction

This paper illustrates some of the ways in which sample survey data can be used to make predictions about aspects of society. It examines the use of data from continuous surveys to make short term predictions based on time series and the use of...

Catalogue: Papers 1982: Social Research And Prediction

Author: Frank E. Whitehead

June 15, 1982